Is the B2B Business Model Still Effective in the Digital Age?
The B2B business model, where businesses sell products or services to other businesses, has long been a foundation of global commerce. From industrial suppliers to SaaS companies, it remains central across numerous industries. But with digital transformation changing how companies operate, market, and sell, many are questioning whether this model is still effective in today’s fast-paced, tech-driven world. The simple answer is: yes—but only if it evolves. The traditional strengths of the B2B model remain, but they must be adapted […]